BRA CHAIN NEEDS YOUR SUPPORT
South Africa hopes to create the longest bra chain in the world later this month in aid of breast cancer awareness.
A widespread bra donation and collection campaign has been in force since October 15th, aiming for the ultimate target of 150,000 bras which will then be strung together to form a chain.
As well as promote awareness of breast cancer, the bra chain campaign also coincided with Guinness World Records Day.
Last year, the first Guinness World Records Day was such a success that it is now a permanent fixture, held in sync globally. This year on November 9th, countries all over the world attempted to break bizarre records. Paris witnessed the attempt of the world’s largest simultaneous kiss. Meanwhile, an Australian weather presenter pulled on 18 pairs of underpants in 60 seconds.
South Africa hopes to slash the previous record set by Cyprus last April, with 114 782 bras making a chain of 111 kilometres.
Nino's Coffee chain and Sho-Sho-Lo-Za Marketing, the organisers of the campaign, are encouraging women (and men!) all over South Africa to donate their bras and R10 for the 'Cup for a Cup' initiative.
Nick Kokkoris, CEO of Nino,s said: "Nino's stores are owned, worked and frequented by the very people that are affected by breast cancer on a daily basis. For us, this is not social responsibility, charity or just doing the right thing. It is simply about making the difference."
On November 9th, the Nino's restaurant in Rosebank, Johannesburg celebrated Guinness World Records Day by hanging up hundred of bras in the shop and auctioning off bras donated by celebrities. SuperSport presenter Arnold Geerdts auctioned off a lacy black number donated by 5FM DJ Koula, which fetched R2 000.
Noelen Kotschan, Sho-Sho-La-La Marketing’s managing director, said they had collected 25 000 bras by November 9th. Afterwards, she said, “the bras will eventually be distributed to cancer outreach stations in South Africa, and donated to women in the communities.
“A bra is also for health purposes. We appeal to South African women and men to assist in this cause. Men get breast cancer too”.
All monetary donations will be given to Reach for Recovery, which is a volunteer group that assists women with breast cancer.
To donate your bras or for more information phone Noelene (083 460 6146)
or Kate (083 325 7858) on 011 234 0400 or email: email@example.com firstname.lastname@example.org